Lagerfield’s store pops up for a very quick hair-do

Pop-up shops have started popping up in a blink-and-you’ll-miss-it way that offers a fresh new outlook on design, exhibiting and retail. Following this trend, hair-care brand Schwarzkopf has jumped on the semi-permanent bandwagon with its own.

To celebrate the Eurovision Song Contest being held in its hometown of Düsseldorf this year Schwarzkopf, the official ‘Eurovision international beauty partner’, has developed the Temple of Hair – a 300 sq m store, which offers a full hair-salon experience as well as a cafe and art gallery.

Fashion designer Karl Lagerfeld, whose hometown is also Düsseldorf, has designed the store’s concept and decor, while German architecture practice HPP Architects has turned his ideas into a reality.

The steel construction consists of three storeys. Stairs take the customer up to a cafe and art gallery on the first floor, while the second floor houses the fully functional hair-salon. The illuminated shopfront and parts of the inside are decorated with photographs taken by Lagerfeld and inspired by the Schwarzkopf silhouette-style logo. Silhouettes include those of Lagerfeld himself and models Coco Rocha, Charlott Cordes and Lagerfeld’s muse, Baptiste Giabiconi. ‘The challenge was to design a concept store that really reflects all the brand’s facets, while being thoroughly modern,’ says Lagerfeld. ‘We have created a mobile work of art that is unlike anything else you have ever seen.’

Located just off Düsseldorf’s Königsallee, on the green at Graf-Adolf Square, this eye-catching store has its grand opening on April 16. But you’ll have to be quick to catch it – it’s there for just four weeks to the Eurovision finals.


This article was first published in fx Magazine.





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