Interiors by Sarah Ward create an enticing show-apartment for new luxury housing scheme Hope House
Hope House is a 20,000 sq ft property in Westminster, London. Interior design practice Interiors by Sarah Ward was instructed to carry out the internal architecture, design and furnishing of a show apartment within the scheme that features a mixture of one-, two- and three-bedroom apartments and a penthouse with roof terrace.
Working with a full team including architects, M&E consultants, QS and the client, the designers were involved in all aspects of the project, including concept drawings and designs for the tender process, spatial planning, general arrangements, reflective ceiling plans (RCPs), lighting design, bespoke joinery concepts, specifying finishes throughout the building, and liaising with the build team subcontractors.
The brief was to deliver luxury to help achieve a maximum selling price, and the original plans were reworked to define the zones and ensure the apartments flowed well to meet buyer expectation.
The kitchens were manufactured by Extreme Design, which worked using concepts from Interiors by Sarah Ward, with a light and bright contemporary range selected to enhance the sense of space.
The bathrooms were created not only for aesthetic appeal but also to achieve optimal layouts in relatively confined spaces. A great amount of attention to detail went into the lighting design and installing PIR sensors. The sanitary ware was also WRAS-approved and needed to comply with the BREEAM regulations.
The joinery throughout is bespoke with similar styles and finishes adapted to suit the apartment type. Shadow lighting was used within the joinery feature where possible. The ceiling height was maximised wherever feasible to visually expand the space, with LED strip lighting used to ‘wash’ the ceiling to further raise it visually, and add a feeling of overall calm.