Montblanc, Hamburg by Noé Duchaufour-Lawrance

26 April 2016

Luxury pen maker Montblanc has just opened its latest store, its European flagship, in Hamburg, the company’s hometown. Designer Noé Duchaufour-Lawrance had the task of translating the brand’s detailing and narrative into its latest retail environment, ready for a roll-out through its other stores. Johnny Tucker reports