Ecorugs is the recyclable rug that can be returned for reuse or recycling.

The Ecorugs 2024 collection from Louis De Poortere brings projects a 100% recyclable rug and the system to ensure that it finds its way to a product that’s truly circular. Every part of the rug is made with polyester, including backings and the label, so it can be recycled without separation.

Ideal for hospitality, hotel and commercial office projects that want to add the layer of luxury that rugs can provide, but that are also looking for a more sustainable solution than cotton, the entire Louis De Poortere rug collection is now constructed from 100% recyclable polyester, with 20% downcycled from plastic bottles.

Polyester has been chosen by Louis De Poortere for its ability to replicate the look and feel of cotton and maintain the integrity of its designs, as well as its ability to be easily recycled within current technologies. Polyester can be recycled without loss of quality, so it can be used within the production of new rugs, rather than downcycled into lower grade products.

However, most of the ‘recycled’ polyester used in the clothing and textile industry is actually downcycled from plastic bottles and this isn’t a sustainable long-term solution. So, in order to reduce reliance on virgin polyester and develop a circular model that worked, Louis De Poortere introduced the Take Care Program as a way to easily return the rug at the end of its useful life.

Take Care uses a QR code on the label to set up a collection and return journey that sees unwanted rugs returned directly to Louis De Poortere, rather than enter recycling schemes where the products might well be downcycled. On arrival, Louis De Poortere will assess each rug for condition and either select reuse through second-hand sale, or recycling into raw material for a new Ecorug. Take Care makes the process easy and that’s essential to Louis De Poortere’s model of circularity for its rugs. 

From now on, every rug supplied to commercial projects takes the company one step closer to creating a completely circular product.

For further information, Louis De Poortere, www.louisdepoortere.com, info@depoorterelouis.com