JOY Birmingham

17 December 2015

JOY Birmingham

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JOY Birmingham

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JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

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JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

JOY Birmingham

Block1: Design created a retail fashion and gift store for the new Birmingham New Street Station store.

JOY Birmingham

How were you commissioned?:
We are the designers for the brand JOY the Store

JOY Birmingham

What was the brief from the client and how much were they involved?:
The brief was to create a retail fashion and gift store for the new Birmingham New Street Station. JOY like each store to be unique but still be identifiable as part of the brand.

JOY Birmingham

How did the brief affect the materials and design choices?:
Having researched the more modern history of the city we discovered that after the war Birmingham was a city that lead in designing and building modernist and brutalist buildings, it was these exciting structures that gave us the inspration for the new store in Birmingham station. As the new station is being rebuilt in a modern design we thought that it would be an appropriate nod back to this time of exciting architectural changes.

JOY Birmingham

How did your previous experience help you with this project?:
Having designed for JOY in the past we knew what the requirements for a successful store layout and design for this brand.