British Ceramic Tile collaborate with Holiday Inn Express to regenerate self-service area

Dedicated to developing new and existing relationships with some of the UK’s biggest names in hospitality, British Ceramic Tile has completed its latest project with national hotel brand, Holiday Inn Express.

The tile manufacturer was selected by Holiday Inn Express to transform the self-service area at its Trafford City establishment, breathing new life into this busy communal space. Briefed to create an on trend and inviting environment, British Ceramic Tile’s specification team recommended a decorative feature floor to create a contemporary look and feel.

A classic white 10x20cm metro tile proved the ideal backdrop against a bold, geometric floor. After careful consideration, a bespoke porcelain tile was developed to offer superior anti-slip and hard-wearing properties in the high traffic area. A chevron pattern was specified with a matt finish, in a 31x31cm format to deliver a striking design underfoot.

Liam Poole, head of specification marketing at British Ceramic Tile said: “We’re delighted Holiday Inn Express came to us for this project and look forward to further collaborations with the hotel chain. The results speak for themselves and demonstrate the bespoke service we offer to our specification customers, delivering individual solutions to meet any brief.”

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