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Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, today launched the Bath Room, a unique resource centre and design studio for architects and interior designers, in Clerkenwell, London.

Designed by leading interior designers Ben Kelly Design, the Bath Room showcases over 300 of the latest products from Ideal Standard International and provides inspiration, practical information and space to research. The Bath Room comprises 3000 square feet on the second floor space at: 99 Charterhouse Street, Clerkenwell, London. The Bath Room offers a central London showcase demonstrating Ideal Standard International’s expertise in bathroom design and delivers a unique unrivalled service becoming the “place to be” for designers and architects to create a bathroom specification. At the launch of the Bath Room, designer Ben Kelly shared his views on the development and the purpose of the design studio. Ben Kelly said: “The Bath Room has been developed as a hybrid environment. It has reference to laboratories, studios and hotel bathrooms. This exciting venue has really been thought through from a designer’s perspective. It’s the first of its kind offering both a showroom of products and the scope to design and map out a bathroom on-site. It will also be a great place to meet and network with other designers and architects”. “The Bath Room can be used by designers as an extended work space where they will have the opportunity to hot desk, view products, create specification packages, view bespoke mock room sets and visualise products via 3D Cad.” Designers can make their choices, taking expert advice from the Bath Room’s team who will create the desired specification, ensuring clients leave with complete confidence with their specification. The bathroom design studio is primarily targeted at four key sectors including interior design, architects, hotels and property developers and will be organised into ‘zones’ to meet the needs of industry visitors. The showroom will feature four brands comprising Ideal Standard, Armitage Shanks, Sottini and Jado. Additionally, Ideal Standard International has teamed up with German bathroom manufacturer Gerloff to showcase a new top end working pod called Q Five, aimed at hotels and developers. There will also be a design support team on-site available to offer practical advice on the planning and designing of bathrooms and washrooms for projects ranging from luxury hotels, to offices and residential properties. The Bath Room is located at: The Bath Room 2nd floor 99 Charterhouse Street London EC1M 6HR Tel: 0207 253 4776 www.thebath-room.com Roger Cooper, Vice President of Western Europe at Ideal Standard International explained: “The Bath Room is unique in its ability to provide a studio space for architects and designers, in addition to a product showroom. We really want the Bath Room to become the ‘place to be’ to create complete bathroom specifications.” Designers and architects can visit the Bath Room via one of our opens days – hosted all week from 25th January 2010 – for a guided tour of the Bath Room and an introduction to our resources and facilities. Visits are conducted in small groups and will last approx 45 minutes.