Pepsi shows dress installation at Art Basel Hong Kong


Fashion designer Nicola Formichetti has created a glowing dress with Pepsi for a worthwhile cause


This week at Art Basel - Hong Kong, Pepsi showed off a dress installation crafted from solar lights and recycled Pepsi bottles by fashion designer and editor Nicola Formichetti.


Inspired by Ao, the goddess of light, the gown is part of Pepsi x Liter of Light 'Ignite the Light' Tour - an international journey of creative, large-scale, mixed media art installations created by artists from around the world to bring attention to communities that lack electricity and basic lighting solutions.


'It's important that the fashion and art industries work hand in hand and help each other, as each world now collides. I'm very much inspired by the art world mixing with my fashion angle, so it's exciting to be able to have a hand in both through the Pepsi x Liter of Light 'Ignite the Light' Tour,' says Formichetti. 'For my piece, 'Ao Dress', I was inspired by mother nature - the embodiment of renewal, birth and the light of infinite possibility. What could be better than repurposing Pepsi bottles into something that helps people who go without the most basic of human needs, such as electricity and light.'


Through the programme Pepsi will provide cost effective solar lighting solutions to communities in Brazil, India, Kenya, Colombia, Indonesia, Mexico, Egypt, Pakistan and the Philippines. Using empty recycled bottles, water and chlorine, Liter of Light has created innovative 'bottle lights' - a 55-watt solar bulb that refracts sunlight and is powerful enough to light up a home. Every time consumers use the #PepsiChallenge hash tag on social media, Pepsi will donate $1.


Five more 'Ignite the Light' installations will be unveiled throughout the year.








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