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Now Gallery, to open in September 2014, will feature work by established and emerging artists, designers and other creative practitioners

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A new public exhibition space for contemporary art and design is to open in London's Greenwich Peninsula.

Designed by architect Marks Barfield, the NOW Gallery will be a permanent, free public space and will feature work by a programme of unique three-month commissions from established and emerging artists, designers and other creative practitioners.

Coinciding with the London Design Festival in September, the first NOW Commission celebrates design and has been awarded to Simon Heijdens, chosen from a shortlist of Ab Rogers, NL Atelier, and Studio Roso. Heijdens will present an immersive installation and site-specific commission in two parts from 17 September to 19 December 2014.

The gallery, which is closed to the O2 Arena and North Greenwich station is part of the on-going regeneration of the area, which also includes landscaping by Tom Dixon and public art commissions by Futurecity.

The gallery is a seven metre-tall, glass-fronted public space, connected by an aluminium-clad canopy to a specially purposed cafe, restaurant and champagne bar next door.