'You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.'

Walt Disney

Although Walt Disney was neither an architect nor a designer, his words should resonate with anyone who works in the creative industries. After all, a 'place', in this sense could easily mean a website or even a magazine. The underlying point is that you can design the most spectacular building or public space, but it takes people to make any design a success.