The Perfect Blend: Iris Ceramica Group at Cersaie 2021
_IRIS CERAMICA GROUP@CERSAIE 2021
THE PERFECT BLEND
Foresighted Surfaces for a Sustainable Beauty
At Cersaie 2021, Iris Ceramica Group celebrated its 60 years of activity with the joint presence of all its Brands in the same exhibition area.
"The Perfect Blend" is the concept of the exhibition space, told through an interactive artistic video-installation, based on artificial intelligence, communicating three sets of values that have always represented the Group:
Architecture and Nature, Beauty and Sustainability, Creativity and Technology.
FIND OUT MORE ABOUT CERSAIE 2021
A new interpretation of ceramic surfaces
LUCE is an innovative surface with a thousand ever-changing and iridescent faces. An ode to the decorative arts that brings life to indoor and outdoor settings with an authentic, original personality.
It blends technological know-how with the creative flair of the designer
In both its floor and wall coverings, the Iris Ceramica Group exhibition space underlines the expressive strength of the new surfaces with a brilliant 3D effect.