Partnering with Leading UK Dealer obo, Brand Set to Offer Comprehensive Suite of Intelligent, Design-Forward Workplace Product Solutions for UK Customers

HAT Collective, a leader in intelligent, design-forward workplace solutions that allows people to work their way, is expanding its brand to the U.K. market. A comprehensive suite of HAT Collective workstations, monitor arms and wall-mount products is being made available to customers through HAT Collective’s U.K.-based dealer partner, obo. The expansion enables HAT Collective to serve a growing and dynamic international market while also leveraging the manufacturing and distribution capabilities of its European headquarters located in Rudkøbing, Denmark.

“We are excited to bring the HAT Collective brand and our suite of design-forward workplace product solutions to the UK, a significant global market that appreciates beautiful aesthetics and high quality products,” said Steven Bramson, CEO of Human Active Technology, the parent company to HAT Collective. “We are equally excited about our partnership with obo, a firm with an outstanding reputation and leading marketplace presence. With obo as our partner, and our ability to support them and their customers through our Danish headquarters, we see tremendous opportunities we see ahead.”

Gary Helm, founder of obo, commented: “HAT Collective is a wonderful portfolio addition and complements our existing product offerings, further enabling our ability to support productivity and wellbeing for the hybrid workplace. And, with the addition of Jonathan Hinton, who will be leading our HAT Collective sales efforts through his extensive relationships and expertise, we are in an even stronger position to support our customers with the solutions they need in the UK and beyond.”

obo will carry HAT Collective’s Danish-designed and manufactured workstations and wall-mount solutions. Defined by their sleek Scandinavian look, the products combine beautiful aesthetics with simple, intelligent functionality. Height-adjustable work tables, conference tables and wall mounted solutions, along with innovative single-user mobile tables, support posture change where and when it is required.

obo will also offer a line-up of expertly engineered monitor arm solutions manufactured at HAT Collective’s global headquarters in Easton, Pa. Designed to offer enhanced interaction between the user and their technology; including a new arm exclusive to the European market, specifically designed for the growing trend towards larger monitors.

HAT Collective Expands to UK Market

Other products, including cable management solutions, will also be available. All HAT Collective products offered through obo have been curated to meet U.K. and European energy standards. HAT Collective and obo plan to offer more products in the coming months.

Designers, industry partners and customers attending Clerkenwell Design Week (May 23-25) can visit obo’s new studio at 32 Great Sutton Street, London, EC1V 0NB to view the HAT Collective products in-person.

More information about obo, and its complete lineup of HAT Collective products, is available at obolife.com