Frem Group opens their new Clerkenwell Showroom

Showcasing new products and launching Frem supporting the Arts on 25th, 26th, 27th May 2020

Frem Group have moved their London Showroom from the outskirts of Clerkenwell into an iconic landmark on Clerkenwell Road, No.84 The PrintWorks.

Whilst some manufacturers left Clerkenwell during the pandemic, Frem decided to take the opportunity to invest in their future.  Moving into the 1879 gold chain factory, designed by Ebenezer Gregg, they carried out a sympathetic refurbishment, bringing back the industrial heritage to the building.

Walking into the building with dramatically high windows, the light floods in, cascading beams of sunlight onto the furniture of this British manufacturer.  With three floors at their disposal, they have cleverly furnished each floor highlighting the beauty of the building with their design-led furniture.  Not only are they presenting their portfolio, but they have stunning and contemporary artwork complimenting each range.  Their new social initiative Frem supports the Arts creates a platform for British Artists to display their artwork, showing how art can be appreciated outside of art galleries, and how it readily fits with commercial furniture.

The lower ground floor is an Oasis of calm, a calming quiet space, with the colour scheme, the contemplative artwork and the selection of Hubs, Booths and Pods on show.  Not forgetting this is a commercial furniture showroom, the Oasis collection provides all you could imagine.  The Oasis Linear Team Pod demonstrating an ultra-quiet, air flow system, which not only pulls fresh air in it also has a CO2 sensor.  This sensor detects when there is a higher CO2 percentage, immediately increasing the fan speed.  Comfort and oxygen enriching energy guaranteed without lifting a finger.

Recognising the current hesitancy of being in enclosed spaces, Frem have shown how booths can be open with acoustic comfort.  The phenomena of video call anxiety, where users are distracted by critically looking at themselves is addressed, with lighting which changes from cool to warm hues.  Being able to choose a skin complementary light, helps to reduce anxiety thereby increasing concentration and efficiency.

The ground floor has a different energy, with mobility the theme, starting with the innovative Oasis Soft Mobile Booths, which brilliantly demonstrate how two meeting spaces can be quickly and easily become one larger space.  Further along the floor is the Novus A-Zone, a height adjustable collaboration table, in production this year, and being launched for the first time in the showroom.  The design concept captures the blended theory of the office being collaboration space.  The Novus A-Zone keeps the same industrial style of the Novus zonal system.  Manufactured from welded steel, the A-frame structure is impressive, dressed with planting and with height adjustability.  Combatting meeting fatigue, the Novus A-Zone provides ergonomic comfort in meetings.

Frem’s skill, design capabilities and craftsmanship are evident throughout the building, from the ranges they sell, through to the bespoke pieces they have installed.

Throughout the showroom is eye catching artwork.  Not only a wonderful social initiative, but an insightful way of showing how modern art is accessible.  When restrictions are lifted Frem intend to expand this with live performances to help struggling performance artists gain recognition.

The artwork and the Frem furniture bring not only new life to the impressive building, but another dimension of style to the space.








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