Clear the stage for the HoReCa Academy

Frankfurt am Main, November 2022. In 2023, Ambiente will once again place the topic of hospitality in the spotlight of the world's leading trade fair, bundled in one hall – this time in Hall 11.0 – as well as within the framework of the HoReCa Academy. Planning for the varied and international lecture program of the HoReCa Academy is progressing rapidly and many top speakers have already confirmed their attendance.

The HoReCa industry – the new hospitality – thrives on constant change. Flexibility is the constant pre-requisite for this. The effects of the Covid 19 pandemic have inspired many spontaneous strategy changes and practical innovations. The hospitality segment has always been an exciting, fast-paced and pulsating business field, and only those who stay permanently up to date will be successful in the long term. Questions such as "What current developments are moving the hospitality industry? How do we get guests back into the outlets? Or what are the current trends in the hospitality industry?" will be addressed by the HoReCa Academy at Ambiente 2023.

"Ambiente is once again the global meeting place for the dining industry. That is why we are very pleased that we will also have a concentrated hospitality offering in Hall 11.0 in 2023 – and even with a significant growth compared to the last event. Hall 11.0 is already full to capacity at this stage. The HoReCa Academy also offers plenty of insights - from innovative concepts and best practices from around the world, to opportunities presented by digitization, to the latest trends in the hospitality industry. A great offer for every hospitality buyer," says Thomas Kastl, Director Ambiente Dining.

At the HoReCa Academy in Hall 11.0, well-known industry experts from all over the world will spend five days imparting valuable specialist knowledge and bringing together decision-makers for equipping major projects in one place. The HoReCa Academy is not only a place for sharing knowledge, but also offers ample space for discussions – both with the speakers and with industry participants present. These experts include Hanni Rützler, Dr. Sascha Peters and Pierre Nierhaus.

As a trend researcher with her multidisciplinary approach to questions of food and drink culture, Hanni Rützler has made a name for herself far beyond the German-speaking world, and not just since her legendary tasting of the first in-vitro burger in London in 2013, which was broadcast live around the world. 

What sets her apart is her overarching view of the changes in our food culture, her interest in new developments, and at the same time her ability to perceive and locate even more subtle changes. At the HoReCa Academy, she will speak about the food trends of the future.

In his presentation "Circular Materials for Future Dining", Dr. Sascha Peters talks about material developments based on organic residues. This also involves alternatives for energy-intensive materials in the field of tableware. He will also be staging the eponymous materials exhibition "Circular Materials in Future Dining" at Ambiente 2023. The special area can be found in the Foyer of Hall 11.0.

Pierre Nierhaus, the hospitality expert known for his international trend expeditions, will be speaking at Ambiente about current developments in the food & beverage and tabletop sectors. He will also be talking about how clear concepts and clear profiles are the basis for successful restaurants and bars.

Additional HoReCa Academy speakers and program details will be announced in the coming months and updated regularly in the Ambiente Event Program 2023.

The next Ambiente will take place from 3 to 7 February 2023.

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