FX Awards 2018 Winners
Retail Space
Winner: Adidas x Concepts, The Sanctuary by Sid Lee Architecture
Image Credit: Maxime Brouillet
Sponsored by Showcase
The Sanctuary for Adidas x Concepts celebrates the first partnership between the brand and the retailer. The store was created and designed to showcase exclusive shoes and apparel, and for sports shoe enthusiasts to admire pinnacle products from the brand.
It was designed to inspire the streetwear connoisseur. The promise is set to cut off consumers from the outside world and set the tone for the journey ahead where the brands are visually introduced.
Discreetly nestled in the basement of one of Boston’s oldest commercial streets, the space was designed with modular thresholds for discovery, pause and awe. From the entrance, a raw-metal screen door with circular lace patterns marks the mystical character of the place. Fans descend through the liberation tunnel chamber, walk and pause through a field of discoveries, and in temple-like fashion, finally arrive at the space of celebration, where shoes are elevated to the rank of collector’s item.
The Chamber, at the entrance of the store, is a room imbued with specially designed raw-metal screen doors with lighting shining through, projecting a unique Celtic Boston-inspired pattern that reveals the unprecedented collaboration between Adidas and Concepts logos.
The field of discoveries is a progression of increasingly narrowing arches, splitting the room into different areas and creating a natural movement that pushes consumers to make discoveries and build intimate connections with the gear.
The judges said...
‘The enfilade concept works well and creates a focal point’
Finalists & Judges’ Comments
Sonos London by Bergmeyer
‘Fun, cool immersive interior’
Browns East by Brinkworth
‘Flexible spatial concept with ability to evolve’
American Eagle, AE Studio by Checkland Kindleysides
‘Innovative concept mixing personalisation, amenity, new technologies and spectacle’
Hogan, Milan Boutique by Checkland Kindleysides
‘Nice material combinations and layout’
KEF Music Gallery by Conran and Partners
‘Domestic but grand and more than shopping’
ZENS Brand Store in Beijing China World Trade Center Tower 3 by CUN Design
‘Wonderful concept’
Harrods Toy Dept by Farshid Moussavi Architecture
‘Great interaction for kids and the buying parents – a nice adventure’
Samsonite Showroom by i29 interior architects
‘Distinctive and elegant design’
New DNA Shopping Mall by Leigh & Orange
‘Good novelty theme connects retail and the non-shopping visitor’
Jing Cai Glasses by X.D.H Design
‘Residential and warm’
