New Eytys Stockholm Store

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Eytys and Axel Wannberg work in collaboration on the design of the New Eytys Stockholm Store.

How were you commissioned?:
I have been working part time with the brand since last year as in-house architect. We first got to know each other when I was commissioned to do Eytys' first store in Stockholm, which opened in August 2014.

Eytys1

What was the brief from the client and how much were they involved?:
As part of the in-house team it was a joint project from the very beginning with me working closely with Max Schiller, Eytys' creative director. In the early stages of the project we found images of Spanish sculptor Xavier Corbero's home. We were hugely influenced by his creation and started talking about how we could translate that into a retail environment.

Eytys b

How did the brief affect the materials and design choices?:
As we've had Xavier Corbero as well as Japanese post-modernist Shiro Kuramata as sources of inspiration, we worked a lot with heavy materials in a monochrome colour scale. I believe that this inspiration set the tone for the whole design, including material, shapes and colours.

Eytysc

How did your previous experience help you with this project?:
As I worked with the previous store as well, it gave us a head start. Although the new store is entirely different it follows a path that we've started on with Eytys' "physical spaces".

Eytys D

Can you explain the layout of the project:
We travelled to Paris for inspiration in December and decided on the foundation by the end of the same month. In January we set the details, began building on February 1 and then opened on March 2.

Eytys E

What problems or challenges did you face?:
We couldn't get a thorough view over what we had to work with until we got the keys and could actually move in. After demolition, we needed to make some quick, new decisions that were challenging in terms of deadline and the opening.

What do you feel were the most unusual design elements of the project?:
After that we decided to focus on a grey colour scale, we started looking for surfaces/finishes that could add depth to that tonality. We worked with a very specific grey poplar burl veneer as well as created a grid ceiling of aluminium. We also designed a display module made of insulation foam and chrome spray.

Eytys F

How do you think this project is pushing design forward? What makes it special?:
We've worked with a foundation that's quite brutal and minimalistic but with an extreme attention to detail, trying to add another dimension to store interior. For us, that's a combination that has gone missing slightly in retail lately and it's time to bring that back, giving that extra experience to whoever decides to visit the store.





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