MMMAR showroom

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Architectural practice MSa were commissioned to redesign a showroom for their client MMMAR. The brief was to create an environment based on the village streets of Chianti, Florentine. They are never straight but offer continuous changes of perspective. Each step is a discovery: a new angle, a recess, an entrance.

How were you commissioned?:
Directly from the Client

MMMAR showroom

What was the brief from the client and how much were they involved?:
The project was born from the need to regulate the extremely confusing internal routes. Clients were involved step by step in all the processes.

MMMAR showroom

How did your previous experience help you with this project?:
It helped a lot, it was like creating an exhibition.

MMMAR showroom

Can you explain the layout of the project:
From a fragmented space in which there were several laboratories of cutting, sewing and packaging of the leather, it has been obtained new environments with precise functions, some of which are interconnected both physically and visually.

MMMAR showroom

What do you feel were the most unusual design elements of the project?:
The central multi-cuttered wall.

MMMAR showroom

How do you think this project is pushing design forward? What makes it special?:
This environment has been modeled on the streets of the villages scattered in the Florentine Chianti (area where the company is based) that are never straight but offer glimpses and continuous changes of perspective. Each step conceals a discovery, a new angle, a projection, a recess, an entrance.

MMMAR showroom

- Architectural project and artistic direction: MSa - Marco Sorito Architect

- Detailed design and construction management: Raffaele Pivieri Engineer

- Photography: Itaca Freelance








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