Field Design were commissioned to create a visual identity to represent Clear Legal differently than other law firms.
How were you commissioned?:
Field Design (Sheffield based creative design studio) was approached by Claire Brooker (Interior Design Consultant, Chalkspace).
What was the brief from the client and how much were they involved?:
To create an innovative visual identity that would represent Clear Legal differently to other law firms. The design of the new identity coincided with Clear Legal's move to their newly purchased premises, in the iconic Urban Splash building, Timber Wharf, Manchester.
How did the brief affect the materials and design choices?:
The graphic approach taken by Field Design was informed by Clear Legal's transparent nature; no hidden agendas or charges and clear billing structures resulting in a wireframe graphic logo and pattern also integrated within the office design concept.
How did your previous experience help you with this project?:
Field have had many spatial design and branding projects, enabling them to ensure that the brand could be developed into an environment, which represents Clear Legal fittingly.
Can you explain the layout of the project:
A rigorous 16 week overhaul of the internal and external office spaces commenced, headed by Claire Brooker in partnership with Ferrious LTD (Interior Design) and Field Design, to create a warm and engaging environment amongst the bare, minimal concrete backdrop of the building. The open interior design brief issued by Clear Legal offered the opportunity to create a dynamic, contemporary office solution focused aesthetically on a refined colour and materials palette with the utmost consideration given to working practice requirements and future business development. What was once a standard office space is now home to a range of bespoke made and thoughtfully co-ordinated furniture, lighting, flooring and artwork (Anglepoise, Flos, Wrong London, Vitra, HAY and Bolon)
What problems or challenges did you face?:
The scale of the patterned vinyl application to windows. The nature of the graphic pattern gave no room for error, but once applied the pattern stretched beautifully all across the face of Clear Legal 's new home, creating a striking impact to any passerby.
What do you feel were the most unusual design elements of the project?:
The applied vinyl graphic patterns on the glass facades and interior walls are a light touch, flowing throughout the building and pulling all the individual elements together. Sparser in some areas, they allow the light through, but where required provide privacy and create smaller environments within the larger workspace. The dashes of colour emphasise the brutalist beauty of the concrete shell, while allowing the warm colour tones of the carefully selected palette to blossom. Creating consistency, the pattern was also applied to bespoke made Valchromat reception desks and kitchen cabinets.
How do you think this project is pushing design forward? What makes it special?:
The partnership and attention to detail transformed the concrete shell into a tailor built, inspiring space for staff and clients.
Anglepoise, Flos, Wrong London, Vitra, HAY and Bolon