Winner: SND by Various Associates
Image Credit: Shao Feng
Sponsored by FX Talks 2020
The church-like architecture of the store explores the relationship between body and space. A pure, simple layout features a symbolic ‘milestone’ placed on the central axis representing a starting point for SND becoming an international brand.
The design team not only took into consideration the site’s narrow and linear characteristics, but also the brand’s functional requirements. Circulation routes through the unique layout are clear, and all products can be easily viewed as customers walk through.
Seen from outside, the shop’s layout and material textures create a memorable landscape for passersby. The Mirror Room at the centre feels both psychedelic and futuristic. Within the cube, a symmetrical design feels sacred and ceremonial.
Jewellery is displayed in the long, straight display case along the middle for close browsing; haute couture is displayed on both sides, illuminated with soft lighting to show the texture of the clothes. The curved reception desk stands at the heart of the space, dividing the display and rest areas in the cube while offering a point of assistance to customers.
Various Associates has overcome conventional ideas of store design. Window display areas have been maximised while retaining the flexibility and diversity of product displays, offering more possibilities for brand activities and presentations. This innovative design makes a great visual impact for branding.
The judges said...
‘Simple, beautiful geometry powerfully used to allow the retail to take centre stage’
Finalists & Judges’ Comments
Selfridges Eyewear by Alex Cochrane Architects
‘A unique store design, with striking details and colour use’
Azzedine Alaia Boutique by Aukett Swanke
‘Distinctive design with a feature staircase’
Quadrant Arcade by Barr Gazetas
‘A beautiful and considered renovation and new insertion into a classic interior – very respectfully executed’
Radius58 by DA Bureau
‘A calm and atmospheric store interior that acts as a store backdrop to the merchandise’
Frost by Deve Build
ROTASS Haute Joallerie Chongqing Store by Yao Xiaobing Design Studio
‘Stunning atmospheric design’
Liangzhi International Automobile City shopping mall by Shenzhen Lingben Environmental Art&Design
‘Bold and adventurous themed retail space’
Molding Space by Studio One
‘An interesting, effective monochrome space with flexible display options’