Boxx Creative, a London-based creative consultancy is our December One to Watch
Words by Sophie Tolhurst
Boxx Creative is a multi-award-winning London-based creative consultancy. Established in 2017 by Nicola Lindsell and Nicola Keenan it specialises in global projects for hospitality, leisure, retail and workplace clients. Recent projects include bars, restaurants, a luxury boutique hotel, a coffee shop and roastery, a health food retail store and a co-working space. Lindsell and Keenan describe themselves as ‘proactive and purposeful’, and ‘consciously create’ according to their values – they do not believe in designing for design’s sake, and say ‘it is the responsibility of designers to make a difference for society and the planet by choosing carefully what and how we create, as well as the materials, processes and products we use’.
Prior to establishing Boxx Creative, Lindsell and Keenan worked for leading design studios, although both began their careers in business and finance. After meeting on a design project they joined forces to provide ‘a one-stop-shop for creative services’. This covers interiors, branding, and product design as well as marketing and strategy, tailored for each project and client. Included in that offer is their business acumen, which they describe as hugely beneficial for working with clients who are often entrepreneurs; Boxx Creative understands their priorities and as such can approach the projects both creatively and commercially. To sum it up: ‘We work collaboratively with forward-thinking clients who share our purpose and values, and care about sustainability, minimising waste, and have an appreciation for outstanding design, as well as a desire to accomplish amazing results.’
1. Café at Stonebow House, York:
Boxx designed the new Café at Stonebow House, York’s most renowned 1960s brutalist building and home to Supersonic Fitness. The minimalist interior celebrates the architecture and its man-made materials, but is softened by a calming colour palette and biophilic elements of natural materials and plants
2.The Hunter’s Moon, London:
One of the firm’s latest projects is the interior design of The Hunter’s Moon high-end pub and restaurant in South Kensington. The pub celebrates the best of the British countryside and features traditional, natural materials, reclaimed furniture, bespoke items handmade in the UK, and artisan arts and crafts Image credit: Annabel Moeller.
3. Miramonti, Corteno Golgi, Italy:
Miramonti is a boutique hotel two hours from Milan. Dating from 1958, its interiors had become old-fashioned; Boxx’s update creates a tranquil escape, mixing natural and locally sourced materials and furnishings by skilled local artisans with contemporary and Scandinavian-inspired design