TOAST partners with one of Britain’s most respected modern art galleries, Kettle’s Yard in Cambridge, to produce new exhibition called TOAST Re-New
Exploring the idea that clothes can have a life beyond their first wearer, this autumn lifestyle brand TOAST has launched an exhibition in partnership with Kettle’s Yard, one of the UK’s most respected modern art galleries. Running from the 30th October to the 3rd November, the exhibition, called ‘Re-New’, is inspired by the TOAST philosophy which aims to create a slower, more thoughtful way of life.
For the exhibition, the lifestyle brand has invited five artists to ‘re-new’ old TOAST garments, repurposing them and other waste materials – everything from hand-woven ikats to indigo-dyed cloth – into something unexpected and unique. The finished pieces will be exhibited in Kettle’s Yard, a stunning property in Cambridge, which houses a distinctive modern art collection and contemporary gallery space.
The five artists taking part in TOAST’s ‘Re-New’ exhibition include West Yorkshire-based Alice Fox, who has a fascination for the detail of organic things; visual and contemporary craft artists Max Bainbridge and Abigail Booth, known as Forest & Found; RCA graduate Hannah Robson, who uses loom-weaving and lace-making to create woven, three-dimensional textile structures; multi-media artist interested in perceptions of space and time, Richard McVets; and Sophie Rowley, a material designer with an academic background in textile design.
After a two year development, Kettle’s Yard reopened in February 2018 to continue its mission of inspiring and engaging audiences through art, learning and research; the partnership with TOAST will open up a new conversation surrounding textiles and craftsmanship, with the art exhibition aiming to promote more conscious consumption, and help visitors understand that clothes can have a life beyond a first purchase.
TOAST has also recently introduced a clothes swapping programme, called ‘TOAST Circle’, and a few repair and renewal service in all its stores. To find out more about the exhibition, please click here.