London’s Daytrip Studio, founded by Iwan Halstead and Emily Potter
Words by Sophie Tolhurst
London-based Daytrip Studio was founded by Iwan Halstead and Emily Potter. The studio specialises in architecture and interiors, working across residential and commercial sectors.
Projects include retail design for Liberty London, Gareth Pugh and Tiger of Sweden, an award-winning London bar, creative office spaces, and high-end gyms.
Daytrip aims to create spaces that are ‘considered and recognisable’, and whether residential or commercial each project ‘is unique to its client and purpose through intelligent use of materials, an attention to detail and awareness of style’.
1. BLOK Shoreditch
Galleries provided the inspiration for this east London gym. Against a raw concrete and steel shell and curtain glazing, the interiors use passivated and hot rolled steel cladding and a poured concrete floor with glossy ‘liquid’ plaster. Translucent fibreglass screens studios from the outside, providing privacy but allowing natural light in. Individual interiors are tailored for classes: calm for yoga and more high-octane for ‘Box Fit’ or Blok Party’.
2. London Media Office
For a Clerkenwell media firm wanting a creative workplace, Daytrip was encouraged to take a unique approach. Inspired by ‘strong feminine aesthetics’ the design references 1950s kitchens, Hollywood glamour and Californian clubhouses, resulting in a daring mix of materials ranging from industrial to luxe: pigmented MDF and passivated zinc against deep velvets and plush carpets in ‘lipstick red’ and ‘acid yellow’.
3. Powerscroft Road, residential
In Daytrip’s first residential project for a private developer, it was approached to remodel and redesign a four-storey east London townhouse. Simply asked to create what felt ‘right’, Daytrip opted for a serene space filled with honest materials. The abundance of natural light prompted the team to choose materials with interesting textures, including lime wash paint and a dappled marble kitchen counter.