Watch a new animation exploring the concept of 'inclusive design'


An animated film produced by the UK's Design Council features top designers and other experts discussing what inclusive design means to them


The UK Design Council has produced an animated video that explores the idea of 'inclusive design', an approach which advocates designing products that can easily be used by the most people possible.

Inclusive Design: from the pixel to the city from Design Council on Vimeo

The video features a number of leading designers and academics talking about example of inclusive design including Apple's iPad and the Ford Focus car, which was designed to be easy for older people to drive while not being designed or marketed as simply 'a car for old people'.

Anne Robertson-Ritchie

Anne Robertson-Ritchie

Entitled Inclusive Design: from the pixel to the city, the animation was produced by Design Council with creative production studio El Carousel who created the world of the film using a combination of 3D modelling and lighting effects, 2D animation & rotoscoping, live-action filming and traditional hand-drawn cel animation.

In the video, Mat Hunter, chief design officer at the Design Council says, 'Inclusive thinking needs to be built into the design process, whether you're designing for the pixel or the city.'

Experts featured (transformed into animated form) in the video include Anne Robertson-Ritchie, a retired academic who has been involved in research on numeracy programmes and mathematics curriculum development. As a wheelchair user, she also he has considerable first-hand experience of how both good and bad design affect everyday life for disabled people.

Taxi for tomorrow

A design for 'Tomorrow's Taxi'

Award-winning automotive designer Niels van Roij, also contributes his opinions on inclusive design. van Roij is part of the team at the Royal College of Art in London working on the inclusively designed Tomorrow's Taxi with car maker Karsan.








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