Urban developers, Knight Dragon, are creating London’s first ever purpose-built district designed for the creative industries.
Located in Greenwich Peninsula, the area will provide affordable studio space and provide a permanent base for over 1,800 of London’s creatives.
Richard Margree, chief executive of Knight Dragon, said: “Creativity is what drives forward any thriving city. The Peninsula presents a unique chance to create a new permanent district designed by creative for creative.“
Answering the cities cry for more affordable rents for people in the creative industry, the price of workspace in the district will average £25 per square foot and start from £10 per square foot. The district aims to provide a space for creative individuals and businesses to grow.
“At the very centre of this new community will be artists mixing with start--ups, mixing with independent market traders and design companies, large and small; everyone is welcome. We want a real mix of companies to come and to take over the place,” said Margee.
Alongside providing a base for London creative, the district will also act as a new cultural destination for London. Among the open workshops and studios, there will be a series of courtyards and a central public square for visitors to use. A fully pedestrianized quarter will surround a transparent market hall. Visitors will have the opportunity to explore “open house” workshops, rooftop terraces and a basketball court. Retail design studios will display rotating work from the district.
In order to create a diverse and unusual area, the district has enlisted eight architectural practices from across Europe to create different areas. Each architect designed a pair of buildings ‘blind’ from each other, as a result, all the buildings are unique.
The eight practices who have helped bring this vision to life are 6a Architects, Mole, Architecture 00, Barrozi Veiga, SelgasCano, Assemblage, Adam Khan Architects and David Kohn Architects. Landscape architects Schulze+Grassov will design the public areas.
The Design District is part of the transformation of Greenwich Peninsula, London’s largest recreational project. The Design District will open its doors to its first tenants in 2020.