Winner: Shop 03
by i29 interior architects
Category sponsored by Johnson Tiles
The Frame Store offers a three-dimensional experience that creates an innovative area, which surprises and inspires.
Looking from the front is an installation of white rectangular panels and black diagonal frames floating in the all-white space. The panels hanging from the walls and ceiling are intended to function as a white canvas. The content of these can be changed as the front panels are easily replaceable. The flexibility of the panels was important as one of the main focuses was the ability to change the store identity completely.
The use of text and graphic art linking back to the magazine's origins has also been incorporated into the space.
The judges said:
'A physical manifestation experience of the magazine - creative and innovative. A truly 3D experience that is innovative and inspiring.'
Finalists & judges' comments
SINO-OCEAN TAIKOO LI CHENGDU by Elena Galli Giallini and Spawton Architecture
'Notions of heritage yet contemporary'
MAD Cooperativet by CADA Design
'Captures diversity, taste and quality'
Watches of Switzerland, Regent Street by Callison
River Island, Bullring Shopping Centre by Dalziel & Pow
'Emphasises angles and Proportions
Young & Tae by Dialogue 38
'A simplistic but unique design'
Future-proof retail for KPN The Netherlands by DoepelStrijkers
'A future-proof infrastructure that is dynamic and flexible'
Victoria Beckham Flagship Store by Farshid Moussavi Architecture
'Incorporates modern and angular aesthetics'
Artopex Showroom by Lemay
'Visual marketing at its best'
National Theatre Shop by Lumsden
'An elegant shop that has space to breathe'
Cultura bookstore by studio mk27
'More than a place to just shop'