FX Awards 2014 – the winners

Breakthrough Talent

Winner: Acrylicize

Acrylicize

Founded as a continuation of a successful university art project, Acrylicize is a multidisciplinary creative studio developing remarkable and distinct artworks for clients including Heinz, Coca-Cola, ASOS and Mind Candy. It has been chosen to receive our first premier award of the year, with the recipients being voted for online by FX readers. Under the creative direction of James Burke and the strategic management of Paul Arad, the Shoreditch-based studio works with both in-house talent and a carefully established network of collaborators as part of its on-going 'mission' to connect art to space, brand with environment that is both engaging and accessible. Centered on the business partnership of Burke and Arad, Acrylicize combines its creative flair and a no-fears approach to present high-concept art and interior features for residential and commercial spaces. With a can-do attitude and an overt passion for evolving techniques and technologies, Acrylicize maintains a hands-on approach to projects, big or small, by overseeing all aspects of project management and installation - as seen in its recent project completion for a three-storey heritage feature wall for Coca-Cola's new London HQ. Complete with bespoke Coke bottle light installation, the project features unique artwork designed by the studio, including a pair of lips crafted from 35,000 drinking straws and a spiral of 4,000 dominoes frozen mid-topple. Acrylicize's diverse portfolio showcases unique (and often complex) art installations, interior graphics, entire art schemes and architectural features. Its work is underpinned by an extraordinary sense of character and individuality that has come to define Acrylicize's widely reported projects - a signature detail which has been enjoyed by FX readers throughout the year.

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