London’s premier exhibition for contemporary interior design, designjunction, has announced it is moving to London’s South Bank for September 2018
Held annually during the London Design Festival in September, designjunction is London’s leading destination for contemporary interior design and culture. This year, however, there’s a bit of a change – the exhibition has announced that it is moving from Kings Cross to the cultural hub of London’s South Bank.
Having firmly established its reputation for transforming some of the most exciting, interesting locations in London into leading design destinations, 2018 marks designjunction’s eighth anniversary. At their new home on the South Bank, the exhibitionwill be working in collaboration with Coin Street Community Builders (CSCB) to create a showcase for world class design.
From the 20th to the 23rd of September, designjunction will present hundreds of product launches, pop-up shops, one-of-a-kind installations and more; all the events will take place across three key exhibition spaces. The three venues, Oxo Tower Wharf, the Doon Street site and Riverside Walkway, are owned and managed by local social enterprise, CSCB.
Settled in the heart of London and surrounded by iconic architecture, South Bank attracts an estimated 25 million visitors each year; over the years, CSCB has transformed the area into a thriving mixed-use neighbourhood. “Designjunction has always sought to identify architecturally stunning backdrops to present the best global design”, says the exhibition’s managing director, Will Sorrell. “We look forward to contribute to this exciting area”.
Housing 200 international design brands and premium pop-up shops, the Doon Street site will be a purpose built super-structure. Presenting a range of furniture, accessories, lighting and homewares in dedicated zones – across two floors – the site is also the largest and most ambitious build designjunction has ever undertaken.
Meanwhile, the Riverside Walkway will be showcasing a series of outdoor installation projects, whilst at the Oxo Tower Wharf, visitors to designjunction will be able to see – and take part in – major brand activations, exhibitions and experiential events. Oxo Tower Wharf is already home to 25 designer-maker stores, which the designjunction team say they are “thrilled to join”.
More details are to be announced regarding the events and installations taking place during designjunction, but one thing is for certain – London’s South Bank will be busier than ever this September.