If you thought the flashing high-tech fashion from Eurovision was bizarre, imagine stalking down the catwalk in carpet couture
Danish textile flooring and manufacturers, ege, has merged architecture and fashion with its latest initiative: ege Couture.
Debuting on the catwalk during spring's New York Fashion Week in Manhattan, ege has burst onto the fashion scene by weaving world-class textile flooring into 20 luxurious apparel pieces and showcasing them to leading American architects.
New York Fashion Week spring 2015
Inspired by the French Montgolfier brothers who invented the hot air balloon in the 18th century, Adrien Alexander creative director of ege, comprised six designs for the collection, to reflect the African savannah seen from above.
Jan Magdal Poulsen, marketing and brand manager at ege said:
'ege Couture is the denominator for future collections highly inspired by the latest trends from the fashion world. With ege Couture we appeal to a niche in the market focusing on extraordinary textile flooring solutions and not only on price and quality.'
At New York Fashion Week spring 2015, the Montgolfier collection depicts charcoal forests from an African savannah.
Following a natural theme, Montgolfier is produced from regenerated ECONYL yarns, created from fishing nets that are collected and cleaned, physically and chemically broken down and reborn as strong and hardwearing yarns for textile floorings.
Intertwining bold oranges, reds and browns that mirror the dry African lands with the contrasting blue and white lake, black shades from burnt forests and metallic nuances from glittering gold mines build a striking colour palette for this unique collection. Crafted with ege's multi-level loop texture into multiple layers, the Montgolfier range produces an abstract adaptation of the African landscape.
The rich colours of Bontebok from the unique Montgolfier collection in its true carpet form.
The apparel brilliantly demonstrates the expertise and flexibility of ege carpets, further cementing its name in the industry for creating distinctive, high-quality textile floorings that respect the environment.