BrandAlley to showcase new garden at RHS Chelsea Flower Show


Online retailer BrandAlley will exhibit a new garden at the 2013 RHS Chelsea Flower Show, which is inspired by city living.


The 'BrandAlley Garden' has been designed by award-winning gardener Paul Hervey-Brookes as an extension of home in cities where space is precious, and where homeowners can entertain and enjoy the opportunity for sanctuary and reflection.

The layout is a notable element in Hervey-Brookes’ design. When viewed from the front, there is a strong visual split in the form of a sharp and angular recycled stone path, which separates and defines the two sides. The garden’s design explores the dimensions and depth of space within the garden, through different levels, texture of materials, planting and use of colour.

On the ‘public’ side an entertainment facet has been created through upright stone monoliths and a series of life-size, amorphous sculptures by British sculptor Andrew Flint and instillation artist Fiona Haines. Andrew Flint has created four bespoke sculptures, entitled ‘Abstract Forms’, which are life size amorphous sculptures, placed within the ‘Public’ section of the garden; while Fiona Haines has produced an unusual textile water feature called ‘Flow’, made from fully recycled crin and optical lenses. The water will flow over these within the garden wall on the private side of the garden.

Cut-out slits in the perimeter wall offer glimpses inside the garden. The ‘private’ side has been designed as a hidden retreat, which features natural, informal planting and a sunken seating area.

Colour has been used as a feature within the garden. The limited range of soft and on-trend shades of peach, cream and green bring the ‘private’ and ‘public’ sides together harmoniously to make it suitable for everyday living. Focusing on high fashion, the design explores the concept through the choice of planting and materials used.

BrandAlley is UK’s online destination for discounted designer living and affordable luxury.





Working on something exciting? Submit your project to Design Curial.

Submit project to DesignCurial