Sipping liquid concoctions is not enough these days, experience Bompas & Parr’s breathable cocktail cloud this summer.
Willy Wonka-esque food architects Bompas & Parr has brought to London Borough Market the ultimate cocktail experience: Alcoholic Architecture.
Simply stroll around the room engulfed by a cloud of cocktails and breathe in a world's first in alcoholic weather.
Inside Alcoholic Architecture
Compared to the common form of drinking cocktails - sipping liquid, naturally - this experience will allow for the alcohol to enter the bloodstream largely through the lungs but additionally through the eyeballs, otherwise categorised as the body's mucus membranes.
Image: Sam Bompas
Entering the cloud wearing the protective suits provided, visitors won't be able to see more than a metre due to the 140 per cent humidity. The alcoholic air is made up of a fine spirits to mixer ratio of 1:3, using powerful humidifiers to fully infuse the cloud and enhance flavour perception.
Smoky cocktails. Image: Beth Evans
This form of alcohol consumption bypasses the liver; therefore you will inhale 40 per cent less while enjoying the same affects - an additional bonus is the 40 per cent less calories consumed.
Bompas & Parr say they worked with respiratory scientists and chemists to calculate a safe amount of time to breathe in the cloud: approximately one hour.
Sam Bompas and Harry Parr of Bompas & Parr mixing in the kitchen. Image: Stefan Braun
Opening 30 July, 2015, the immersive experience will be held in a Victorian Building once home to the Trustees of Borough Market. Alcoholic Architecture builds on Bompas & Parr's 2009 pop-up sharing the same name; however this will be open for a full six months.
After leaving the cloud, guests will be able to purchase regular cocktails that compliment the atmospheric concoction.
Image: Beth Evans
Image: Ann Charlott Ommedal
Main image: Ann Charlott Ommedal