A world of innovation for a world of change

Celebrating its 32nd anniversary, kbb Birmingham, the UK’s largest and most established kitchen, bedroom and bathroom event returns to the NEC, Birmingham from 4th-7th March 2018.

After the success of last show’s Future theme, kbb continues to predict future trends and challenges facing the community – in association with AMA Research. Bringing you a world of innovation for a world of change, kbb will manifest four trends and challenges across the four day show – providing the innovation, inspiration and insight necessary for businesses to grow.

The four trends are:

Society – Evolving customer behaviours alter the meaning of lifestyle design.

Smart Technology – Future or fad, ‘smart’ creates new possibilities for those on either side of the debate.

Disruption as Opportunity – ‘Disruptors’ change the construction landscape, heralding new design opportunities.

Materiality – Consumers continue to become more demanding for higher quality products and materials.

Returning this year are The Innovation Awards, held in partnership with Blum – aiming to discover and celebrate brands producing products, methods and ideas that align with our theme’s trends. The entries will be judged by an esteemed panel of judges, including kbb’s Creative Director, Andy Bishop. The winners will be announced at the end of the first day at the show, so visitors will be able to cast an eye on the winning innovations.

The Retail and Design Conference hosted by kbbreview, will provide advice to help businesses grow in an industry that is constantly changing – with discussions and panels covering topics such as: surviving a recession and coming out stronger, using your data efficiently and keeping up with the latest colour and material trends. More topics will be announced closer to the show.

Colin Wong, award winning kitchen designer of Edinburgh-based studio Development Direct will unveil his latest concept, “The Rock” at the show – the idea explores the potential of permanence and impermanence within kitchen furniture and materials – leading material suppliers Corian, Neolith, Formica and Cosentino will fabricate, deliver and install each in a series of ‘rocks’ to be displayed at the show.

This year’s event will see the return of industry leading brands like Franke, Scavolini, Blanco, Caesarstone, Bora, Impey, Sensio and Carron Phoenix, and will welcome exciting  new exhibitors such as Novy, Smeg, Cambria and Samsung. Kbb Birmingham is Europe’s key product launch event for 2018, and will provide a first look at the innovative new products set to hit the market in the coming year from brands like Roca, Newform, Kuppersbusch and SCHOCK.

Jon Johnston, the Event Director for kbb Birmingham also added, “I’m really looking forward to another successful year at kbb Birmingham, and particularly how the community will explore and learn from this year’s theme. We’re welcoming a range of new and returning exhibitors, all of which will showcase a high calibre of products, methods and ideas.”

Join the conversation with 16,000 industry buyers from 4th-7th March at the NEC, Birmingham – visit www.kbb.co.uk to register for your ticket. Keep in touch with us on Twitter using @kbblive and #futurekbb.

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