What will the nightclub of the future look like? That's question posed by Dutch beer company Heineken, which has selected 19 of the world's most promising young designers and briefed them to come up with their dream club, the best of which will go on show as a 'pop-up' nightclub at next years Milan Furniture Fair.
Launched earlier this year, the project, entitled Heineken Open Design Explorations Edition 1: The Club, auditioned hundreds of promising designers, eventually selecting the best 19 from four countries - Japan, Brazil, USA and Italy. The chosen designers have now been put into groups, each of which will a present a design for a new nightclub concept.
A group of esteemed designers working in the fields of product design, graphic design, motion design, fashion and interiors selected up-and-coming designers, who they believe have the vision and talent to create a prototype for the nightclub of tomorrow.
Designers were chosen from scouting events, supported by global creative network PechaKucha, and held in August and early September. More than 200 designers applied to be part of the programme.
The nineteen selected designers, who come from product design, graphic design, motion design and interior design backgrounds, all demonstrated a love of nightlife and an exceptional level of creativity. They will form cross-discipline, cross-cultural design teams. Their concepts will be brought to life by Heineken as a 'pop-up club' at the Milan Furniture Fair in April next year.
Yukihiro Shoda, a motion designer from Tokyo, shared his enthusiasm at being selected saying, 'The project has given me an exciting opportunity to work with designers from across the world and from other disciplines. The collaboration element will allow each of us to really explore our potential, and the input from consumers is something that will help inspire me to push my ideas to new levels.'
Graphic designer Sandra Garcia Pagola from of New York City said, 'To present the conclusions of our journey during Milan's famous design week is an unbelievable opportunity for any designer. I feel really lucky that Heineken has created this opportunity and selected me alongside the other designers to showcase our work on such a revered global stage.'
