Interior Design Practice of the Year
Sponsored by Mustard
Softroom designs award-winning architecture with a specialism in interiors – creating highly imaginative but carefully thought-through spaces that function beautifully.
The studio has developed a particular focus on hospitality interiors, working across a broad range of sectors, as well as cultural spaces and large-scale retail projects. Softroom’s team is intentionally diverse, allowing the studio to approach each project from many angles. Softroom’s designs are the product of intense research, with careful attention to designing spaces from the perspective of the people that will use them, combined with exploration of the latest technologies and materials.
Softroom has worked with some of the biggest brands in the world as well as grand public institutions. Major clients include the British Museum, V&A Museum, Eurostar and Virgin Atlantic, and the awards Softroom has received range from a D&AD Yellow Pencil to the Stephen Lawrence Prize.
Softroom was founded in 1995 by directors Christopher Bagot and Oliver Salway. The team is talented, dedicated and deeply collaborative.